Business development is inextricably linked with transformation. That is why I stay laser-focused like a blazing flash on the transformational process, which is always at the core of my work.
The concept of an alter ego is a very useful tool for transformation processes. It helps you to give your goal a tangible form. More importantly, it helps you not only to identify the gap between the here and there, but also to take the right actions to bridge it. And it applies to both, companies and individuals.
The alter ego tool is just one component of the Blazy Flash method.
I promise not to stress you with yet another vision-, mission- or start-with-the-why exercise. You've been there, you've done that. Instead, I will give you the tools to give your goal a tangible form that will get you moving.
Because a tangible goal is not a vision, not a mission, not a strategy – it’s something that pushes you into action!
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